Why you voting? Well if you are an Obama supporter, you know. The Romney ad is full of appeal to abstract rights and responsibilities. It is an appeal to what is best in America. And why does Obama want you to vote for him? For “revenge”. That is a word that was not plucked out of the air as it came to mind. That is a word that has emerged in focus groups and has been market tested in all the demographics that matter. If you think of the sentiment as repulsive and disgusting, well that’s your business. But Mitt Romney is now spreading the very message that Obama wants voters to hear.
The Obama campaign is not aimed at the high minded and those who love America and what it stands for. It is aimed at a very different group entirely. The resentful and the envious. The anti-American haters of which there are many born and bred in the United States. The education system is dominated by the left who fill their students with anti-market and anti-capitalist rhetoric as do their newspapers and the media in general. And then there are those who care nothing at all about the deficit. They want that flow of benefits to continue without stop. Romney won’t provide it or even try. Obama will try and might even succeed.
This is Obama’s latest ad. It runs for more than two minutes so much cost an absolute fortune to run, but run it they are. It won’t change your vote but you are not the target.
Who is the ad aimed at? Why does this ad and talking about revenge work? I take you back to Peggy Noonan in the context of a post I put together almost a year ago.
Yet for all that Obama is still the favourite to win in November. I have been astonished at the ability of the Obama administration to manipulate the electorate almost at will. I have quoted the following passage from Peggy Noonan before and will have reason to do so no doubt from now till November. Put everything Obama does and has done into the context of this kind of analytical ability:
The other day a Republican political veteran forwarded me a hiring notice from the Obama 2012 campaign. It read like politics as done by Martians. The ‘Analytics Department’ is looking for ‘predictive Modeling/Data Mining’ specialists to join the campaign’s ‘multi-disciplinary team of statisticians,’ which will use ‘predictive modeling’ to anticipate the behavior of the electorate. ‘We will analyze millions of interactions a day, learning from terabytes of historical data, running thousands of experiments, to inform campaign strategy and critical decisions.’
There are people who want revenge and there are people who want government benefits and there are people who hate everything America stands for. That is the Obama coalition and who is to say it is not now the 50,1%.


