Goebbels on Propaganda

From here, not necessarily a reliable source but the list looks accurate enough. Sound advice as well, if your aim is to lead sheep into the sheep pen.

  • A lie told once remains a lie but a lie told a thousand times becomes the truth.
  • The bigger the lie, the more it will be believed.
  • The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.
  • It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.
  • Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
  • Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
  • This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
  • …the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
  • There is no need for propaganda to be rich in intellectual content.
  • The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
  • There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be “the man in the street.” Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s