Conspicuous consumption in the twenty-first century

From The New York Times, what wealth really allows you to do today:

WHEN our family moved from the West Village to the Upper East Side in 2004, seeking proximity to Central Park, my in-laws and a good public school, I thought it unlikely that the neighborhood would hold any big surprises. For many years I had immersed myself — through interviews, reviews of the anthropological literature and participant-observation — in the lives of women from the Amazon basin to sororities at a Big Ten school. I thought I knew from foreign.

Then I met the women I came to call the Glam SAHMs, for glamorous stay-at-home-moms, of my new habitat. My culture shock was immediate and comprehensive. In a country where women now outpace men in college completion, continue to increase their participation in the labor force and make gains toward equal pay, it was a shock to discover that the most elite stratum of all is a glittering, moneyed backwater.

A social researcher works where she lands and resists the notion that any group is inherently more or less worthy of study than another. I stuck to the facts. The women I met, mainly at playgrounds, play groups and the nursery schools where I took my sons, were mostly 30-somethings with advanced degrees from prestigious universities and business schools. They were married to rich, powerful men, many of whom ran hedge or private equity funds; they often had three or four children under the age of 10; they lived west of Lexington Avenue, north of 63rd Street and south of 94th Street; and they did not work outside the home.

Instead they toiled in what the sociologist Sharon Hays calls “intensive mothering,” exhaustively enriching their children’s lives by virtually every measure, then advocating for them anxiously and sometimes ruthlessly in the linked high-stakes games of social jockeying and school admissions.

If a woman wants to show she’s made it, quit work and raise your children! No one else can afford it, certainly not amongst the educated classes. But if you can, you will be in a zone of your own.

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