A joke, right?

This was picked up from Tim Blair but what gets to me is that since this looks like a joke, and no one even at the ABC would ever put up such a request so it must be a joke, I still think, even then, who knows?

abc - we need your help

But it is a clever parody since the butter-wouldn’t-melt-in-my-mouth tone is so perfectly done, and the disclaimer, that of course it isn’t true and my boss doesn’t think it’s true, but come and talk to us anyway and we can sort this out.

Because if this ad were not a joke and were the real thing, it would mean there’s a cancer at the ABC that needs urgent and immediate treatment before it spreads.

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