This is the number one Superbowl ad which extols the virtues of a farming life. But if you watch it, which is quite an extraordinary piece of craftsmanship, what it is really extolling is the ethic that applies across the board to all forms of business. There is a sentiment about farmers, perhaps, but the same as is said here could be said about anyone who is trying to keep a business together in the heart of the city. But if they ran an ad about how hard it is to make a living by employing others in a business enterprise you would not get the same response, not by a long chalk.